Eristoff - New Premium Vodka coming to UK.

This summer Bacardi-Martini Ltd is set to launch the company’s successful premium vodka brand, ERISTOFF, into the UK after a run of impactful market-launches in Europe.

ERISTOFF is now the market leading vodka brand across France, Austria, and Portugal.  It is hugely popular across Europe selling over 1.5 million cases annually across the region and now ranks in the top ten international vodka brands.  ERISTOFF is a high quality premium vodka - made from 100% pure wheat, triple distilled and charcoal filtered for absolute purity. At 37.5% ABV Eristoff has an exceptionally pure, clean, dry flavour and can be drunk neat or with a wide selection of mixers.

Mark Holdsworth, Marketing Controller, said: “ERISTOFF vodka is an exceptionally high quality, imported vodka and we are immensely proud of the Gold Medal it was awarded in the 2008 International Spirits Challenge. The international popularity of ERISTOFF goes from strength to strength and its reputation has been boosted by The International Wine and Spirit Record’s inclusion of ERISTOFF in its recently released Elite Brands List - only 21 brands make this grade and they have to achieve consistently steady growth outside their main market and in more than one region. They will be supporting our launch of ERISTOFF in the UK in 2009 with a £1.5m marketing campaign and an increased presence in our established market.

ERISTOFF originates from the wild and untamed landscape of Georgia originally named “Virshan” by the Persians meaning ‘the country of the wolf’. Developed by the noble warrior Eristoff Princes, the authentic vodka recipe was created by the Eristoff family in 1806 and has been kept a closely guarded secret ever since.

If you are looking for a twist on classic vodka cocktails this summer then ERISTOFF vodka is available in two varieties - ERISTOFF Original premium vodka and ERISTOFF Black. ERISTOFF Black is a unique wild berry flavoured black vodka spirit that doesn’t like mixing when poured with the result that it creates distinctive naturally-layered drinks when added to mixers which make for mysterious-looking and great-tasting flavour combinations.  The three lead serves which are already taking the UK by storm are: Bloody Black ERISTOFF (ERISTOFF Black layered over cranberry
juice); Icy Black (ERISTOFF Black layered over lemonade); Muddy Black ERISTOFF (ERISTOFF Black layered over cola) (full cocktail recipes below).

Alex Turner, Head of Product Training and Mixology - Bacardi-Martini Ltd says, ‘ERISTOFF is a high quality vodka; it is produced in one distillery to a very high standard, using only specially selected wheat which creates a smooth and clean taste. The unique history of the ERISTOFF brand and its origins in Georgia make for great storytelling from behind the bar and we bartenders love telling a great
story.’

‘The rich heritage of the brand coupled with the fact that is such an important brand leader throughout Europe means that ERISTOFF is sure to quickly become a success in the UK. Being a vodka, it allows us to mix some great tasting drinks and with ERISTOFF Black there is room to experiment and make even more.’

Eristoff Premium Vodka RRP £12.49 for 70cl
Eristoff Black wild berry flavoured vodka RRP £12.49 for 70cl

Bloody Black ERISTOFF
35ml Eristoff Black
100ml Cranberry juice
Build over cubed ice in a highball glass; layer the Black Eristoff on top

Icy Black ERISTOFF
35ml Eristoff Black
100ml Lemonade
Build over cubed ice in a highball glass; layer the Black Eristoff on top

Muddy Black ERISTOFF
35ml Eristoff Black
100ml Coke
Build over cubed ice in a highball glass; layer the Black Eristoff on top

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